Holifresh presents
TOMORROWFRESH CHALLENGE
Survive 60 seconds in the Main Stage crowd and try to win a pair of Loop x Tomorrowland headphones.
This game is fiction. Our presence at Tomorrowland is not.
Since 2023, Holifresh has been partnering with Tomorrowland for three consecutive seasons. We provide services for both the summer edition in Boom, Belgium, and the winter edition in Alpe d’Huez.
An outdoor festival is one of the most demanding environments for the cold chain. Temperatures fluctuate from hour to hour, the sun beats down directly on storage areas, and goods are constantly moving between storage areas and service points. Under these conditions, a food safety incident is never trivial: it can be costly, both in terms of public health and reputation. When temperature monitoring is lacking, the risk becomes very real.
That’s exactly where HoliSENSE, our cold chain monitoring solution, comes in. For Tomorrowland, HoliSENSE provides:
- Real-time temperature monitoring at all critical points on the site.
- A plug-and-play setup, with no complex installation or construction required: the sensors are operational in just a few minutes.
- Automatic alerts that allow festival staff to remain self-sufficient and respond before a problem arises.
- Complete digital traceability, compliant with HACCP requirements and Regulation (EC) No. 852/2004.
In practical terms, this means 304 IoT sensors deployed for the summer edition and 25 sensors for the winter edition, to ensure food safety at a site that welcomes up to 400,000 festivalgoers in Boom.
Learn more